About the Author
: Omowale Casselle ([email protected]
) is the Co-founder & CEO of Digital Adventures. Prior to Digital Adventures, Omowale led the development, launch & management of an interactive advertising & marketing platform, SAMPLEit (division of Outerwall, Inc.), in high traffic retail locations (Walmart, Meijer, HEB) that will help consumers trial, discover, and ultimately make more informed choices about their most important purchase decisions. Earlier in his career, Omowale was part of the new product development team that successfully brought industry-leading vehicles to market including Ford Mustang, Ford Fusion, and Ford Escape Hybrid. His passion for continuous learning and development has led to degrees from Harvard Business School (MBA), University of Michigan (MS Engineering), and University of Illinois Urbana-Champaign (BS Engineering).