You only want to let the player buy the stand if it hasn't already been bought. (If purchased is true, then we wouldn't want to let the player buy the stand again.)
You need two equal signs to ask if something is equal or not.
Remember to hit return on your keyboard to create an "end" to your if-statement.
We actually have to be more specific about this coins variable. The coins variable was actually initialized in a different script, and Roblox needs help looking for it in that other script.
The coins are hiding in the leaderstats, which is hiding in the player.
You're going to set the "player" variable to long line of code. This line of code is asking Roblox to grab a player object from the character variable.
(Character is the parent of the "other" thing that ran into your lemon.)
local player = game.Players:GetPlayerFromCharacter(character)